Patrick Russo, Realtor® | Wilton Real Estate, Weston Real Estate, Ridgefield Real Estate


Adding your home to the real estate market may prove to be challenging, particularly for a property seller who fails to plan ahead. Lucky for you, we're here to eliminate the guesswork commonly associated with the home selling process.

Now, let's take a look at three tips to help you list your house and streamline the home selling journey.

1. Enhance Your House's Curb Appeal

How your home looks to prospective buyers can make a world of difference during the home selling journey. If you house fails to impress buyers right away, it may take many days, weeks or months for your house to sell. Conversely, if your home instantly dazzles buyers, you could boost the likelihood of a fast, profitable house sale.

Ultimately, you should allocate time and resources to bolster your house's curb appeal before you list your residence. Mow the lawn, trim the hedges and perform assorted home exterior maintenance and upgrades. And if you need assistance with home exterior projects, you can always reach out to local home improvement professionals for additional help.

2. Eliminate Clutter

Although you may have collected a massive assortment of antiques, decorations and knick-knacks over the years, these items may do more harm than good when you decide to sell your house. In fact, myriad personal belongings scattered throughout your house could make it difficult for homebuyers to envision what life may be like if they purchase your residence.

Prior to listing your house, you should remove as much clutter as possible. You don't necessarily need to dispose of excess items, but it may be a good idea to rent a storage unit so you can store these items until your residence sells. On the other hand, if you no longer need certain belongings, you can sell these items at a yard sale or online or donate them to a local charity.

3. Hire an Expert Real Estate Agent

If you are unsure about how to proceed along the home selling journey, you may want to hire an expert real estate agent. That way, you can receive plenty of support as you navigate the home selling journey.

A real estate agent understands what it takes to list a house in a buyer's or seller's market. He or she will learn about you and your home and develop a plan to ensure you can maximize the value of your residence. And if you ever have concerns or questions about the home selling cycle, a real estate agent can respond to them.

Let's not forget about the assistance that a real estate agent will provide after you accept an offer to purchase your house, either. A real estate agent will guide you through the home closing process. By doing so, he or she will help you avoid stress as you finalize your home sale.

Prepare to list your house – use the aforementioned tips, and you can add your home to the real estate market and move one step closer to selling your residence.


One of the toughest choices to make when selling a home can be choosing a bidder. Often because sellers don’t expect this to be a difficult decision! It seems like it would be straightforward. You might think you should accept the first offer or maybe you’re in the camp of accepting the highest bid. And while both of these choices are valid there are other factors to take into consideration. Factors that can make selling your home even easier and relatively hassle-free.

One of the biggest fears people have and one that really throws a wrench in the process is potential buyers backing out of a deal or asking for pricey repairs. And for this reason, I suggest looking closely at all of your bids to review the concessions and contingencies each contract contains as well as the type of financing each buyer will be utilizing.

For example, one thing to look for is earnest money. This is money in an escrow account either held by the real estate agent or the buyer and seller and shows the buyer’s commitment to their bid. It gives the buyer more time to sort out their financing but is also seen as a guard against the buyer walking away mid-agreement.

What is the stability of a buyer's financing? What institution is it coming from? Do a search online to learn more information about each buyer’s finance provider. A buyer may pay in cash, offering a larger down-payment or be pre-approved for a loan.

Sometimes buyers will also include a contingency in their contract to not begin payment until they have sold their own home. If this is something you are not comfortable with this bid might belong in your “No” pile despite a higher bid or down payment.

Are they asking you to cover any expenses? They may ask for the attorney review fee to be waived, inspection fees to be covered or costly repairs to be made before closing. Again, are you okay with covering these costs? Do the math to see if these requests bring down the value of the bid. Depending on how much of an investment they are asking for you to make this could create a less enticing bid.

Sometimes, choosing a bid is less about the numbers and more about convenience. If you are in the middle of shopping for a new home yourself, bidders who offer flexibility on the move in/out date could move to the top of your “Yes” list. Sometimes buyers want to keep furniture or appliances from a home, which could make moving a much lighter load.

If your head is spinning from all of these different factors to take into consideration when choosing a bid, that’s okay! This is why working with a real estate agent is so beneficial. Look to your agent for advice when weighing out the benefits of each bid and on making the final decision.


If you want to promote your house to potential buyers, there is no shortage of options at your disposal. In fact, some of the proven ways to showcase a residence to potential buyers include:

1. Home Listing

A home listing can make a world of difference for any home seller, at any time. However, it is important to note that not all home listings are created equal. But if a seller allocates the necessary time and resources to create an effective home listing, he or she should have no trouble stirring up interest in a residence.

Oftentimes, an effective home listing includes accurate information about a home's age and condition. The listing also should be both informative and engaging.

The ideal home listing should be shared with a seller's family members and friends too. That way, a seller's loved ones can offer details to lots of potential buyers about a residence, thereby increasing the likelihood of a fast home sale.

2. Social Media

Facebook, Twitter and other social networks are exceedingly valuable to home sellers. These networks enable sellers to share details about their residences, as well as respond to potential buyers' concerns and questions.

If you decide to share details about your home via social media, it often helps to include high-resolution photographs of your residence. With these photographs, a seller can showcase various areas of a home and help a buyer determine whether to set up a date and time to check out a residence in-person.

Furthermore, don't forget to post to social media regularly. Because the more frequently that a seller shares details about his or her home across social networks, the more likely it becomes that a potential buyer will learn about the residence and schedule a home showing.

3. Real Estate Agent

If you are unsure about how to promote your residence to potential buyers, there is no need to worry. Dozens of real estate agents are available in cities and towns nationwide, and these housing market professionals can guide you along the home selling process.

A real estate agent will learn about your home selling goals, as well as your residence. Then, this housing market professional will offer home selling suggestions and help you map out a successful home selling strategy.

Typically, a real estate agent will set up home showings and open house events, keep you up to date about offers on your residence and negotiate with a buyer's agent on your behalf. He or she also is unafraid to speak from the heart, and as such, will provide honest, unbiased home selling recommendations.

Perhaps best of all, a real estate agent can respond to your home selling queries. This housing market professional will even educate you about the real estate market and ensure that you can make informed home selling decisions.

Ready to promote your residence to large groups of potential buyers? Use the aforementioned options, and you can improve your chances of stirring up substantial interest in your house.


There are many reasons that you might consider selling your home during the holiday season. There’s one thing that holds true about both buying and selling during the holiday season- people are motivated. With the stress of the holidays, many people shy away from real estate. The serious buyers and sellers are in the thick of the market this time of year. 


Sell Faster


Many people assume that the spring and summer are the best times of year to buy and sell a home. As a seller, your home may go off the market faster during the holiday season. While many people are planning on making a home purchase during the warmer months, there are plenty of serious buyers out there in the cold. There are a few reasons for this. If your home is for sale during the holiday season, you may be in a great position to sell your home at a good price.


Less Competition


As a seller, you’re in a good position during the winter months because there is less inventory for buyers to look at. If buyers are motivated, your home has a better chance of standing out. You’re not in competition with many other sellers to entice buyers. 


Buyers Are Motivated


The buyers who are out looking for homes over the holiday season are those who have a need. Whether these buyers have been looking for awhile and want a new home in the new year, or are facing a job change, they want to close on a house ASAP. The best thing you can do as a seller is to stay flexible so that buyers have easy access to home showings. 


Your Home Is Already Clean


If you’re selling your home over the holidays, it’s probably already clean. As you expect family and friends to pop in and out of your home, it will be tidy. The other guests who are touring your home to potentially buy it will also see that your home looks fantastic. A neat home is an additional way to attract buyers because they can more easily see themselves living in the house. Holiday decor will only enhance your home’s appearance.    


It’s Easier To Work With Agents


Since the holiday season is a less busy time in real estate, REALTORS® have more time to devote to each sale they do have this time of year. Working with an agent is the best way to get a good return on your home. An agent can help you to price your home appropriately and market it to the right buyers. It’s always best to go with a professional when it comes to selling your home.              


Want to list your house in the not-too-distant future? Ultimately, your house's curb appeal may have far-flung effects on your ability to sell your residence.

In most instances, a house with a dazzling front lawn is likely to make a distinct impression on potential buyers. This home may prove to be more popular than similar residences that are available, and as such, sell at or above its initial asking price.

On the other hand, a home with a messy, cluttered front lawn is unlikely to impress potential buyers. In fact, the front lawn may detract from the home's value, making it tough for a seller to maximize his or her earnings.

When it comes to enhancing your house's front lawn, it may be a good idea to hire a professional landscaper. Because if you have a professional landscaper at your disposal, you can get the assistance that you need to rejuvenate the front lawn of your home and enhance your residence's curb appeal.

Now, let's take a look at three tips to help you find the ideal professional landscaper before you list your house.

1. Shop Around

Many top-notch professional landscapers are available in cities and towns nationwide. If you evaluate assorted professional landscapers in your area, you may be better equipped than ever before to make an informed hiring decision.

Remember, as a home seller, it is important to do everything possible to enhance your house's curb appeal. And if you dedicate the necessary time and resources to find the right professional landscaper before you list your residence, you can improve your house's curb appeal and boost the likelihood of a fast, profitable home selling experience.

2. Ask Questions

A professional landscaper typically is happy to respond to your questions. Thus, you should not hesitate to ask lots of questions to a variety of local professional landscapers to ensure that you can find the right landscaper to fulfill your requests.

Don't forget to discuss your home improvement goals with various professional landscapers too. That way, you can compare and contrast myriad professional landscapers and hire a landscaper who can help you achieve the best-possible home improvement results.

3. Review Client Feedback

Client feedback about professional landscapers usually is readily available, particularly for landscapers who have completed a wide range of successful projects in the past. Therefore, you should search far and wide for client feedback to find a professional landscaper who can match or exceed your expectations.

A simple web search of a professional landscaper may provide you with access to client feedback. You also can request client referrals directly from a professional landscaper to learn what it's like to work with a particular landscaper before you finalize your hiring decision.

Lastly, if you need extra assistance as you search for a professional landscaper, you may want to consult with a real estate agent as well. A real estate agent can put you in touch with first-rate professional landscapers in your area and ensure that you can bolster your house's curb appeal before you list your residence.