Patrick Russo, Realtor® | Wilton Real Estate, Weston Real Estate, Ridgefield Real Estate


Adding your home to the real estate market may prove to be challenging, particularly for a property seller who fails to plan ahead. Lucky for you, we're here to eliminate the guesswork commonly associated with the home selling process.

Now, let's take a look at three tips to help you list your house and streamline the home selling journey.

1. Enhance Your House's Curb Appeal

How your home looks to prospective buyers can make a world of difference during the home selling journey. If you house fails to impress buyers right away, it may take many days, weeks or months for your house to sell. Conversely, if your home instantly dazzles buyers, you could boost the likelihood of a fast, profitable house sale.

Ultimately, you should allocate time and resources to bolster your house's curb appeal before you list your residence. Mow the lawn, trim the hedges and perform assorted home exterior maintenance and upgrades. And if you need assistance with home exterior projects, you can always reach out to local home improvement professionals for additional help.

2. Eliminate Clutter

Although you may have collected a massive assortment of antiques, decorations and knick-knacks over the years, these items may do more harm than good when you decide to sell your house. In fact, myriad personal belongings scattered throughout your house could make it difficult for homebuyers to envision what life may be like if they purchase your residence.

Prior to listing your house, you should remove as much clutter as possible. You don't necessarily need to dispose of excess items, but it may be a good idea to rent a storage unit so you can store these items until your residence sells. On the other hand, if you no longer need certain belongings, you can sell these items at a yard sale or online or donate them to a local charity.

3. Hire an Expert Real Estate Agent

If you are unsure about how to proceed along the home selling journey, you may want to hire an expert real estate agent. That way, you can receive plenty of support as you navigate the home selling journey.

A real estate agent understands what it takes to list a house in a buyer's or seller's market. He or she will learn about you and your home and develop a plan to ensure you can maximize the value of your residence. And if you ever have concerns or questions about the home selling cycle, a real estate agent can respond to them.

Let's not forget about the assistance that a real estate agent will provide after you accept an offer to purchase your house, either. A real estate agent will guide you through the home closing process. By doing so, he or she will help you avoid stress as you finalize your home sale.

Prepare to list your house – use the aforementioned tips, and you can add your home to the real estate market and move one step closer to selling your residence.


If you want to promote your house to potential buyers, there is no shortage of options at your disposal. In fact, some of the proven ways to showcase a residence to potential buyers include:

1. Home Listing

A home listing can make a world of difference for any home seller, at any time. However, it is important to note that not all home listings are created equal. But if a seller allocates the necessary time and resources to create an effective home listing, he or she should have no trouble stirring up interest in a residence.

Oftentimes, an effective home listing includes accurate information about a home's age and condition. The listing also should be both informative and engaging.

The ideal home listing should be shared with a seller's family members and friends too. That way, a seller's loved ones can offer details to lots of potential buyers about a residence, thereby increasing the likelihood of a fast home sale.

2. Social Media

Facebook, Twitter and other social networks are exceedingly valuable to home sellers. These networks enable sellers to share details about their residences, as well as respond to potential buyers' concerns and questions.

If you decide to share details about your home via social media, it often helps to include high-resolution photographs of your residence. With these photographs, a seller can showcase various areas of a home and help a buyer determine whether to set up a date and time to check out a residence in-person.

Furthermore, don't forget to post to social media regularly. Because the more frequently that a seller shares details about his or her home across social networks, the more likely it becomes that a potential buyer will learn about the residence and schedule a home showing.

3. Real Estate Agent

If you are unsure about how to promote your residence to potential buyers, there is no need to worry. Dozens of real estate agents are available in cities and towns nationwide, and these housing market professionals can guide you along the home selling process.

A real estate agent will learn about your home selling goals, as well as your residence. Then, this housing market professional will offer home selling suggestions and help you map out a successful home selling strategy.

Typically, a real estate agent will set up home showings and open house events, keep you up to date about offers on your residence and negotiate with a buyer's agent on your behalf. He or she also is unafraid to speak from the heart, and as such, will provide honest, unbiased home selling recommendations.

Perhaps best of all, a real estate agent can respond to your home selling queries. This housing market professional will even educate you about the real estate market and ensure that you can make informed home selling decisions.

Ready to promote your residence to large groups of potential buyers? Use the aforementioned options, and you can improve your chances of stirring up substantial interest in your house.


There are many reasons that you might consider selling your home during the holiday season. There’s one thing that holds true about both buying and selling during the holiday season- people are motivated. With the stress of the holidays, many people shy away from real estate. The serious buyers and sellers are in the thick of the market this time of year. 


Sell Faster


Many people assume that the spring and summer are the best times of year to buy and sell a home. As a seller, your home may go off the market faster during the holiday season. While many people are planning on making a home purchase during the warmer months, there are plenty of serious buyers out there in the cold. There are a few reasons for this. If your home is for sale during the holiday season, you may be in a great position to sell your home at a good price.


Less Competition


As a seller, you’re in a good position during the winter months because there is less inventory for buyers to look at. If buyers are motivated, your home has a better chance of standing out. You’re not in competition with many other sellers to entice buyers. 


Buyers Are Motivated


The buyers who are out looking for homes over the holiday season are those who have a need. Whether these buyers have been looking for awhile and want a new home in the new year, or are facing a job change, they want to close on a house ASAP. The best thing you can do as a seller is to stay flexible so that buyers have easy access to home showings. 


Your Home Is Already Clean


If you’re selling your home over the holidays, it’s probably already clean. As you expect family and friends to pop in and out of your home, it will be tidy. The other guests who are touring your home to potentially buy it will also see that your home looks fantastic. A neat home is an additional way to attract buyers because they can more easily see themselves living in the house. Holiday decor will only enhance your home’s appearance.    


It’s Easier To Work With Agents


Since the holiday season is a less busy time in real estate, REALTORS® have more time to devote to each sale they do have this time of year. Working with an agent is the best way to get a good return on your home. An agent can help you to price your home appropriately and market it to the right buyers. It’s always best to go with a professional when it comes to selling your home.              


If you want to sell your house as quickly as possible, a home fact sheet is a must-have. By crafting an informative home fact sheet, you may be able to differentiate your residence from the competition and boost your chances of a fast, profitable home sale.

Creating an effective home fact sheet can be quick and easy. Now, let's take a look at three tips to ensure you can craft a home fact sheet that hits the mark with potential buyers.

1. Provide Accurate Information

Accuracy is paramount, particularly for a home seller who is crafting a home fact sheet. If you provide homebuyers with accurate information, you can make it easy for them to determine whether to move forward with a home showing.

Remember, your goal as a home seller is to make it simple for homebuyers to learn about your house. And if you produce an accurate home fact sheet, you can empower homebuyers with the insights they need to make an informed decision about whether to pursue your home.

2. Be Specific

There is no shortage of information that you can include in a home fact sheet. From details about the age and condition of your residence to the dates of recent home upgrades, it helps to include as much information as you can in a home fact sheet.

It usually is a good idea to include details about local attractions in your home fact sheet as well. For instance, if parks or other landmarks are located close to your residence, these attractions may help your house stand out to dozens of potential buyers.

3. Include High-Resolution Images

A picture is worth a thousand words. Meanwhile, including high-resolution images of your house in your home fact sheet may enable you to make a positive first impression on prospective buyers.

Before you take photographs of your house, it may be beneficial to conduct extensive home cleaning and repairs. That way, you can increase the likelihood of capturing photographs that show off the beauty of your residence.

As you put together a home fact sheet, you may want to collaborate with a real estate agent too. By hiring a real estate agent, you can get the support that you need to enjoy a successful home selling experience.

A real estate agent understands exactly what to include in a home fact sheet. As such, this housing market professional will enable you to craft an engaging and informative home fact sheet in no time at all.

Furthermore, a real estate agent can serve as an expert guide along the home selling journey. He or she will help you list your residence and promote it to the right groups of buyers. Plus, if you receive a home offer, a real estate agent can help you determine whether to accept, reject or counter this proposal.

Take the guesswork out of preparing a home fact sheet – use the aforementioned tips, and you can craft a home fact sheet that will help you stir up plenty of interest in your residence.


Let's face it – the thought of entering the home selling market can be stressful, even if you don't plan to put your house on the market for several weeks or months. However, there are many simple ways to ensure you can enjoy a fun, exciting and successful home selling journey.

Now, let's take a look at three tips that you can use to kick off an unforgettable home selling journey.

1. Examine Your Home's Interior and Exterior

How will a potential homebuyer view your residence when he or she sees it for the first time? This is a question that you'll want to consider closely, as a homebuyer's first impression of your residence may dictate whether he or she moves forward with an offer.

Take a close look at your house's interior and exterior from a homebuyer's perspective. If home improvements are necessary, now may be the ideal time to complete these tasks. That way, you can enhance your house's interior and exterior before you add your residence to the real estate market.

Also, a home appraisal may help you identify problem areas with your residence. This appraisal enables a property inspector to examine your residence from top to bottom and can help you better understand your house's strengths and weaknesses.

2. Declutter Your Residence

Unfortunately, clutter can accumulate in a home over an extended period of time. But if you start decluttering your home today, you may be able to avoid the stress of cleaning out your residence as you get closer to adding your home to the housing market.

To declutter effectively, consider items that you need to keep and store them safely. Then, take the items that you no longer require and consider all of your options to get rid of them quickly and safely.

In many instances, you can sell excess items or donate them to charity. Or, you can always offer these items to family members and friends as well.

3. Meet with a Real Estate Agent

What does it take to get your house ready for the real estate market? Meet with a real estate agent, and you can learn everything you'll need to know about selling a house.

A real estate agent understands the ins and outs of the real estate market. As such, he or she can answer any questions that you may have about the home selling journey and help you plan accordingly.

In addition, after you list your residence, your real estate agent will streamline the home selling cycle. This housing market professional will set up home showings and open houses, promote your residence to large groups of potential buyers and much more. By doing so, your real estate agent will do everything possible to help you maximize the value of your residence.

When it comes to getting ready to sell your home, there is no need to worry. Instead, use the aforementioned tips, and you'll be able to enjoy a memorable home selling journey.